East Bengal obtained its principal sponsor for the team for this season. The company is Batery, a newly-launched game-tech platform. The company’s logo will be seen on the front and the back of EEB’s match and on the training jerseys. 

Commenting on the collaboration, Emami East Bengal FC CEO Namrata Parekh said, “We are pleased to welcome Batery as the club’s principal sponsor for the 2023-24 football season.”