Lionel Messi is launching his own production company, ‘525 Rosario’, in conjunction with Smuggler Entertainment, WME. The venture, after the legendary footballer’s hometown in Argentina, will produce premium TV, film, and commercial content in addition to events and immersive experiences. 

Messi, an eight-time Ballon d'Or winner, currently plays for David Beckham's Inter Miami CF in the MLS.

Messi said, “Entertainment has always been a passion for me, both on the pitch and in other areas. I am really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture.”

Smuggler Entertainment and Messi previously collaborated on the documentary series ‘Messi’s World Cup: The Rise of a Legend and Messi Meets America” for Apple TV+.

Tim Pastore, CEO and co-founder of Smuggler, said. “We are very grateful to Leo and his family for the opportunity to create and partner on media experiences for local and worldwide audiences while pushing the boundaries of traditional genres.”

525 Rosario will be headquartered in Miami and Los Angeles. It will be represented by WME.