Despite retiring from international cricket four years ago, MS Dhoni’s iconic image has not been affected at all. A recent report published by a joint venture between USA's Nielsen and UK's Kantar have once again proved it true. 

Even the lack of presence on the ground has not made any negative impact on the player's market value though. In fact, Dhoni's value off the ground has only increased in the first half of 2024.

India and CSK legend Dhoni even surpassed Bollywood greats like Amitabh Bachchan and Shah Rukh Khan in terms of brand endorsements in the first half of 2024, according to the report published by a joint venture between USA's Nielsen and UK's Kantar.

Dhoni, who recently became the face of Eurogrip Tyres, has been associated with other big brands like Gulf Oil, Cleartrip, Master Card, Citroen, Lay's, and Garuda Aerospace.

As per the report, Dhoni has had 42 brand deals in the first half of 2024. The tally is one more than that of Amitabh and 8 more than Shah Rukh's.

Dhoni stepped down from CSK's captaincy after guiding the franchise to its fifth IPL title in 2023. Rituraj Gaikwad succeeded him, and in his debut stint, CSK failed to qualify for the playoffs.