The two major milk cooperatives — Amul and Nandini are now in a battle on another turf. That is 22 yards. Both the famous Milk manufacturing companies have come forward with sponsorship of their respective teams for the upcoming T-20 World Cup to be co-hosted by West Indies and the United States between 1st and 29th June.

Nandini, Karnataka’s famous brand, is all set to sponsor the Ireland and Scotland teams, while Amul will be the sponsor for the USA and South Africa teams.

Nandini, which had earlier sponsored Bengaluru Bulls in the Pro-Kabaddi League, will have its logo prominently featured on the lead arm (right arm for the left-handed batsmen and left for right-handed) of the batsmen’s jerseys.

Speaking to the New18, Managing Director of Nandini, MK Jagadish said, “Now Nandini is not just restricted to Karnataka; it has gone beyond the state and the country's boundaries. To promote the brand to reach every Indian, not only in India, but also overseas Cricket is a sport watched by Indians across the globe."

He added, "We have an exclusive store in the Middle East, one in Dubai, and are planning to open two more, one in Abu Dhabi and Sharjah. We have also received requests to open a store in London. This means the brand Nandini is not local anymore, it is a global brand. A global brand needs a global approach and perspective.” 

He continued, “Our team and distributors used to say that the only shortcoming Nandini was facing, as the products we make are unparalleled in taste and quality, was the lack of advertising. This was a good opportunity as we had reaped the benefits when we sponsored the Bengaluru Bulls team in the Pro-Kabaddi League. Now sponsoring Ireland and Scotland in the T-20 World Cup will strengthen our brand globally.”