Indian cricket great Sachin Tendulkar’s daughter Sara Tendulkar is entering the international limelight in an entirely new manner as one of the endorsers of Australia’s massive tourism campaign, “Come and Say G’Day.” The campaign boasts a combination of international celebrities, and Sara’s addition is making waves throughout India.
The Australian government is set to launch a new tourism campaign featuring legendary Indian cricketer Sachin Tendulkar’s daughter Sara Tendulkar.
Sachin Tendulkar‘s daughter Sara Tendulkar, a biomedical science graduate from University College London, has a master’s degree in clinical nutrition and public health as well.
Passionate about science and healthcare, she has chosen to focus on meaningful work through the Sachin Tendulkar Foundation, where she serves as a director. Speaking to Vogue, she shared turning down Bollywood offers and opting for projects that resonate with her, complementing her job in public health with discreet entries into fashion and lifestyle.
The $130 million campaign, named Come and Say G-day, is aimed at encouraging international travelers to plan and book an Australian holiday. It will first go live in China on August 7, while it will progressively roll out in other key markets before the end of the year.
The two-year campaign brings the Federal Government’s total investment in Come and Say G’Day to $255 million since 2022. The government reports that every dollar invested in tourism generates a $14 return, supporting over 700,000 jobs and 360,000 businesses.
Trade and Tourism Minister Don Farrell stated: “The previous campaign struck a chord with visitors, with Ruby the Roo bounding into the imagination of countless guests, encouraging them to book a holiday down under. I know this iteration, featuring popular talent like Robert Irwin, will be a smash. Tourism is the lifeblood of so many communities right around the country and creates hundreds of thousands of jobs. Come and Say G’Day is bringing more visitors to our shores, creating more jobs and growing our economy.”
In the new TV and online video advertisements brand ambassador Ruby the Roo will be joined by talent well-known to audiences in the US, UK, China, India and Japan, Australian Ministry of Trade and Tourism said in a statement.
While Sara Tendulkar will feature in the campaign set to launch in India, other popular faces include Australian wildlife conservationist Robert Irwin, who is the son of legendary Steve Irwin, for the campaign in the US. Food writer and TV cook Nigella Lawson will star in the UK. Actor Yosh Yu in China and Comedian Abareru-kun in Japan/ Australian actor Thomas Weatherall will also feature in the new advertising creative.
“The new campaign features Australian wildlife conservationist Robert Irwin in the US; food writer and TV cook Nigella Lawson in the UK; actor Yosh Yu in China; entrepreneur and philanthropist Sara Tendulkar in India; and media personality and comedian Abareru-kun in Japan,” Tourism Australian Managing Director Phillipa Harrison said.
Assistant Minister for Tourism Nita Green added: “Supporting our tourism industry means supporting the jobs in Australia that rely on it. This next chapter of Come and Say G’Day will do just that. It’s energetic, funny and heart-warming, and highlights Australia’s iconic places and the memories you can make by visiting them. I can’t wait to see the campaign launched across key markets, and bringing more visitors to every part of Australia.”
